New

AUTHENTIK SKIN FOUNDATION

440C WISE
$28.00*

For very deep skin with cool undertone 

Positively Beautiful. Authentically You.

Enriched with the nourishing power of Rose Hip Oil, the ZOEVA Authentik Skin Natural Luminous Foundation glides on to deliver a buildable, silky smooth, and all-day-long finish. Available in 44 inclusive shades with a variety of warm, cool, or neutral undertones, the radiant foundation has an innovative...

For very deep skin with cool undertone 

Positively Beautiful. Authentically You.

Enriched with the nourishing power of Rose Hip Oil, the ZOEVA Authentik Skin Natural Luminous Foundation glides on to deliver a buildable, silky smooth, and all-day-long finish. Available in 44 inclusive shades with a variety of warm, cool, or neutral undertones, the radiant foundation has an innovative lightweight formula designed to maintain the skin’s natural protective barrier while evening out complexion and allowing your skin’s natural luminosity to shine through. Each shade is named with a positive affirmation meant to inspire and champion your true authentic self.

Pair with ZOEVA 104 Buffer brush for an easy and flawless application. 

Available in 44 shades 

Formulated with:
• Lightweight ingredients for a silky smooth comfortable feel with an all-day-long finish
• Olive Oil Derivative that contributes to the skin’s protective abilities while improving suppleness and flexibility
• An innovative, flexible buffer layer to help shield and perfect the skin
• Microsphere Powders with soft focus properties to help create a flawless, airbrushed effect
• Infused with Rose Hip Oil which is well-known to boost the skin’s overall wellness for a radiant result

Made in Italy.

*Prices incl. VAT, Shipping costs apply *Prices excl. VAT, Shipping costs apply

  • Content; 30.00 ML, Base price: $93.33 / 100.00 ML, Product-Code: ASF440C

For an especially radiant finish, mix your ZOEVA Authentik Skin Foundation shade with your favorite liquid highlighter like ZOEVA Liquid Light Drops. 

Apply with ZOEVA 104 Buffer brush for a flawless buildable application.

1 liquid foundation

Packaging size: 3.35 x 13.33 x 3.35 cm

30 mL / 1.01 fl. oz. U

INGREDIENTS / INGRÉDIENTS / INHALTSSTOFFE: AQUA (WATER), DIMETHICONE, CYCLOPENTASILOXANE, ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, SQUALANE, PEG/PPG-18/18 DIMETHICONE, LAURYL PEG-10 TRIS(TRIMETHYLSILOXY)SILYLETHYL DIMETHICONE, NYLON-12, PVP, BUTYLENE GLYCOL, HYDROGENATED STARCH HYDROLYSATE, DISTEARDIMONIUM HECTORITE, HYDROXYACETOPHENONE, PHENYL TRIMETHICONE, SODIUM CHLORIDE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, PERFLUOROOCTYL TRIETHOXYSILANE, ALUMINUM HYDROXIDE, TRIMETHYLSILOXYSILICATE, PROPYLENE CARBONATE, DIMETHICONOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ROSA MOSCHATA (MUSK ROSE) SEED OIL, [+/- CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES)].

  • For an especially radiant finish, mix your ZOEVA Authentik Skin Foundation shade with your favorite liquid highlighter like ZOEVA Liquid Light Drops. 

    Apply with ZOEVA 104 Buffer brush for a flawless buildable application.

  • 1 liquid foundation

    Packaging size: 3.35 x 13.33 x 3.35 cm

    30 mL / 1.01 fl. oz. U

    INGREDIENTS / INGRÉDIENTS / INHALTSSTOFFE: AQUA (WATER), DIMETHICONE, CYCLOPENTASILOXANE, ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER, SQUALANE, PEG/PPG-18/18 DIMETHICONE, LAURYL PEG-10 TRIS(TRIMETHYLSILOXY)SILYLETHYL DIMETHICONE, NYLON-12, PVP, BUTYLENE GLYCOL, HYDROGENATED STARCH HYDROLYSATE, DISTEARDIMONIUM HECTORITE, HYDROXYACETOPHENONE, PHENYL TRIMETHICONE, SODIUM CHLORIDE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, PERFLUOROOCTYL TRIETHOXYSILANE, ALUMINUM HYDROXIDE, TRIMETHYLSILOXYSILICATE, PROPYLENE CARBONATE, DIMETHICONOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, ROSA MOSCHATA (MUSK ROSE) SEED OIL, [+/- CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES)].

About Zoe Boikou

Meet the founder

Having transformed herself from a makeup consumer to the CEO of a global beauty brand, Zoe Boikou is a true entrepreneur. Born in Greece, Zoe moved to Germany with her family at age 10, where she later discovered a lack of high-quality, reasonably priced makeup brushes on the market. Taking matters into her own hands, she began selling makeup brushes on eBay in 2008.


A decade later, ZOEVA’s collection has grown from 10 brushes to nearly 300 makeup products and tools, and Zoe remains as committed as ever to creating quality products at a reasonable price and helping women around the world celebrate their individual beauty.

POSITIVELY BEAUTIFUL. AUTHENTICALLY YOU.